SEO is an ever-evolving industry. What worked a month ago may not work at all now, and may instead even lead to negative results.
And something that can totally relate to what we said above is a black hat approach to SEO. Many black hat SEO strategies that used to work like a charm a few years back are now almost a surefire way to get a penalty from Google.
With that said, we will be talking about learning and implementing modern white hat SEO strategies using advanced search operators and search queries. These strategies have been getting increasingly effective, and are usually also safe enough.
For an Infographic Guide Scroll Down.
Pretty much everything shared in the infographic can be used to come up with great SEO strategies. The basic search operators can be used to do some in-depth research, while the advanced search operators, along with advanced search queries, would help you discover great, natural link building strategies.
Some of them include:
This is one of the best modern link-building strategies. Yes, it may be a lot of work in many cases, but most times the result is well worth the effort.
The biggest advantage of this strategy is that it gives you an opportunity to get highly relevant and strong links in your niche, something which Google apparently absolutely loves.
The concept this strategy is based on is that you need to find links in your niche that actually link out to dead links. These may be sites that have been taken down or the specific pages that have got those links are now showing some kind of error.
Then, what you need to do is create similar or better content than what was there on those pages or sites, and pitch the sites that have these “broken” links. Of course, no active site would want to link out to dead pages or sites, and if your content is better than the sites they were linking out, there’s no reason why they wouldn’t want to link to you instead.
Here are the advanced search operators to find broken link-building opportunities:
And many more as mentioned in the infographic. Basically, you need to find links on these pages that are dead, so that you can create a better resource and pitch it to them, asking them to replace the broken link with a link to your newly created resource.
These are really powerful links, and even a few of them may skyrocket the rankings of your site. Here’s how you can find government institutions: